Creative Media Specialist

Department

Marketing

Reports To

Copy Production Leader

Role

This person shall be ambitious, purpose-driven, intellectually curious, and hungry for a challenge in a fast-paced and innovative environment. The ideal candidate will be curious, has a keen eye on the latest trends and somewhat tech savvy to weaponise him/herself with the latest knowledge, skills and tools in achieving company objectives.

The role shall require the person to create day to day social media campaigns in ensuring high brand exposures for the company and selected clients. The person shall also assist in delivering marketing campaigns in helping with traffic and lead conversion.

Responsibilities

Cultivate strong team culture by injecting company’s vision, mission and core values into team discussions and decision making processes and behavioural standards
End to end social media campaigns development to increase brand awareness, engagement, reach to achieve overall business objectives
Develop social media contents to suit the brands and needs of the company
Be the lead in creating and delivering social media campaigns for selected VIP clients
Ensure all campaign contents are created to the company’s standards and are shared through the relevant channels as scheduled or planned
Bring forwards latest social media trends to incorporate into relevant campaigns
Support the delivery of marketing campaigns by providing necessary compelling copy for websites, emails and other promotional materials
Grow online traffic by using efficient and effective SEO white hat techniques
Other ad-hoc projects as assigned by management

Results

Month to month web traffic 5% increase
Month to month social media engagement rate at 5%
Increase database growth organically by 50 leads each month

Requirements

Degree holder in Marketing Communications, Advertising, Journalism, Chinese Language or related disciplines is preferred
Strong sense on utilisation of technology in enhancing work efficiency
Advertising / Social Media Agency experience is an advantage, fresh graduate also will consider
High Cantonese fluency is a must and English proficiency is preferred
Excellent communicator and values teamwork
Self-starter, hunger for success, eager to learn and open to new ideas
Strong passion for the internet environment, result-oriented, proactive and independent
Strong sense of responsibility, well organised with exceptional problem-solving skill with a can-do attitude
Passion for writing and excellent writing skills in both English and Chinese.
Sense of attracting social media topics and headlines.
Immediate availability is highly preferred.