Copywriter

Department

Media

Reports To

Operations Manager & CMO

Company

“We empower our business partners to stand out from the crowd and thrive in today’s fast paced digital-centric economy”

Brian Cha Motivation operating as BCM, our vision is to be the World’s most result- based coaching company, where students learn proficiency in business skills and become succession entrepreneurs.

We set out to help entrepreneurs to build and expand their businesses by guiding them with the most proficient business coaching.

BCM is expanding aggressively Worldwide, and we are looking for energetic, curious individuals who strive to create an impact in the World to join our team.

Role

This person shall be ambitious and purpose-driven to cope with the fast growth of our company. This person will be intellectually curious, resourceful and enthusiastic and hungry for a new challenge in a fast-paced and forward-thinking environment.

The role will be responsible for developing and implementing marketing and social media strategies to meet the company’s customer acquisition and revenue growth targets by keeping our company competitive and innovative.

Responsibilities

Create promotion messages, editorial articles for campaign launches, site and app update and external communication channel
Develop creative communication concepts/ideas
Study products or services to decide their main selling features
Plan and write headlines and text in such a way to appeal to target audiences
Research on market trends and new ideas, then convert such ideas into opportunities
Grow online traffic by using efficient and effective SEO white hat techniques
Identify new market opportunities to derive appropriate marketing collaborations and joint partnerships
Closely monitor online campaigns and formulate new e-marketing initiatives to generate sales and brand awareness
Other ad-hoc projects as assigned by management

Results

Effective conversion from copy to business opportunities
Deliver compelling copy to achieve campaign objectives
Deliver copy that converts on websites

Requirements

Degree holder in Marketing Communications, Advertising, Journalism, Chinese Language or related disciplines is preferred
3-5 years solid experience in Advertising / Social Media Agency
High Cantonese fluency is a must and English proficiency is preferred
Excellent communicator and values teamwork
Self-starter, hunger for success, eager to learn and open to new ideas
Strong passion for the internet environment, result-oriented, proactive and independent
Strong sense of responsibility, well organised with exceptional problem-solving skill with a can-do attitude